Secure payments
Why a secure payment system
Strengthening customer confidence and transaction security
Protection against fraud and cyber-attacks: A secure payment strategy uses state-of-the-art technology to protect sensitive customer information, such as credit card numbers and personal data, against fraud and cyber-attacks.
Compliance with French and European regulations: In France, hotels must comply with strict payment security regulations, such as the French Data Protection Act (Loi Informatique et Libertés) and the General Data Protection Regulation (RGPD). A secure payment strategy ensures compliance with these regulations and protects the hotel from potential penalties.
Reassure guests that their payments are secure: A secure payment process reassures guests and gives them confidence in the hotel, encouraging them to book and pay online without hesitation.
Improve the customer experience and facilitate the booking process
Smooth and fast payments: A secure payment strategy allows customers to make online payments smoothly and quickly, without errors or interruptions, enhancing their booking experience.
Diversification of payment options: Offering different secure payment options, such as bank cards, e-wallets and mobile payments, allows customers to choose the method that suits them best.
Reduced cart abandonment: A secure and seamless checkout process reduces the number of cart abandonments during the booking process, increasing the lodge’s conversion rate and revenue.
Strengthen the lodge’s credibility and brand image
Demonstrate a commitment to data security: By implementing a secure payment strategy, the lodge demonstrates its commitment to protecting customer data and reinforces its credibility with security-conscious customers.
Differentiate from competitors: In a competitive market, a secure payment strategy can differentiate the lodge or collection of lodges from its competitors and attract customers who place a high value on secure transactions.
Improve online reputation: Positive reviews and comments on payment security can improve the hotel’s online reputation and attract new customers.
Integration with omnichannel digital strategy
Secure payments across all digital channels: The secure payment strategy should be integrated into all of the lodge’s digital channels, such as the website, mobile applications, online booking platforms and email.
Consistent and secure payment experience: Customers should enjoy a consistent and secure payment experience, regardless of the platform they use to book or make a payment.
Data protection throughout the customer journey: The secure payment strategy should ensure that customers’ data is protected throughout the customer journey, from enquiry to booking confirmation and payment.
Your competitive advantages in France
A secure payment strategy in the French hotel industry, as a complement to an omnichannel digital strategy, is essential to boost customer confidence, improve the booking experience, reinforce the lodge’s credibility and optimise business results. The choice of secure payment solutions must be made in collaboration with experts in IT security and regulatory compliance. We already have this solution in place. Our staff are trained in payment security procedures and educate customers about best practice for secure online transactions. The secure payment strategy needs to be regularly tested and updated to keep pace with emerging threats and vulnerabilities.
By integrating a secure payment strategy with Lodge and Co into an omnichannel digital strategy, your lodges can offer their French-speaking customers a secure, smooth and enjoyable booking experience, while strengthening their brand image and boosting their growth.