Your strategic partnerships in France
Why a partnership strategy
WE TARGET
Increasing visibility
Partnerships with travel agencies: Travel agencies have access to a large network of potential clients and can promote your lodge to their customers via their platforms, social networks and marketing campaigns.
Partnerships with online booking platforms: Online booking platforms attract a large number of travellers looking for accommodation and can reference your lodges on their websites and apps.
Partnerships with tourism websites: Tourism websites can include your accommodation in their guides, recommendations and articles, increasing its visibility among travellers interested in the destination.
Diversifying distribution channels
Complementing digital channels: The partnership strategy extends your lodge’s distribution channels beyond digital platforms, reaching a wider and less connected clientele.
Reach new customer segments: Partnerships can enable you to reach new customer segments, such as tour groups, business travellers or niche customers.
Reduce dependence on digital platforms: By diversifying distribution channels, your lodge can reduce its dependence on digital platforms and the associated commissions.
WE CONNECT
WE DEVELOP
Partners’ expertise and resources
Marketing and distribution expertise: Tourism partners provide marketing and distribution expertise, enabling your lodge to reach a wider audience and optimise its marketing campaigns.
Advantageous commercial agreements: Partnerships can lead to advantageous commercial agreements, such as preferential rates or reduced commissions.
Access to tools and technologies: Partners can provide access to innovative tools and technologies for promoting and selling your lodge.
Improving satisfaction
Tailor-made offers and packages: Partnerships can enable your lodge to offer tailor-made offers and packages in collaboration with local tourism providers, enriching the customer experience.
Consistent customer service: Working closely with partners ensures a consistent and seamless customer experience across all distribution channels.
Customer loyalty: Partnerships can help build customer loyalty by offering exclusive benefits and making it easier to book complete holidays.
WE ENRICH
Your competitive advantages in France
A partnership strategy with tourism distribution, as a complement to an omnichannel digital strategy, enables your lodge to increase its visibility, diversify its distribution channels, improve the customer experience and build customer loyalty. The partnership strategy needs to be carefully selected and managed, choosing partners that match the customer target and the values of your lodge collection. Collaboration with partners must be close and based on transparent communication and mutual trust – that’s what we’re here for. It is important to measure the performance of partnerships and adjust the strategy according to the results obtained, and we have the necessary tools. Integrating a partnership strategy with tourism distribution into an omnichannel digital strategy enables your lodges to optimise their distribution, increase their visibility and maximise their bookings, while offering a fluid and personalised customer experience.